Taking effect...

Founded by Taneia Hill, a passionate makeup artist specialising in bridal and weddings, Effect Beauty Co. is the brainchild of her eight years of success in the beauty salon industry.

During her time working with clients in the salon, Taneia noticed something interesting. Many of them would get lash extensions for special occasions, only to have them removed shortly after. It got her thinking...

As a busy Mum herself, Taneia could see why her clients were choosing to remove their new lashes! The reality is that the commitment of maintaining lash extensions is something that few have time to do.

That's when the idea for Effect Beauty Co. came to fruition. Ultimately, Taneia decided to create the Effect Luxe Artist Lashes out of her own personal need. The brand's mission is to provide individuals like herself with the opportunity to look and feel put together, even in the midst of a hectic lifestyle.

We offer a diverse range of lash styles and lengths, ensuring there's something to suit everyone's unique preferences.

At Effect Beauty Co., our driving force is to empower individuals to look and feel their best without the time and financial constraints associated with salon visits. We believe that everyone deserves access to a luxurious beauty experience, regardless of their circumstances.

For makeup artists, our luxury lash products provide an affordable and accessible solution for enhancing the beauty of all their clients.

SHOP THE RANGE

Discover our Luxe Artist Lashes
The Classic Kit
The Classic Kit
The Classic Kit
The Classic Kit
The Classic Kit
The Classic Kit
The Classic Kit
The Classic Kit
The Classic Kit
The Classic Kit
The Classic Kit
$135.00
The Classic Kit
The Hybrid Kit
The Hybrid Kit
The Hybrid Kit
The Hybrid Kit
The Hybrid Kit
The Hybrid Kit
The Hybrid Kit
The Hybrid Kit
The Hybrid Kit
The Hybrid Kit
The Hybrid Kit
$135.00
The Hybrid Kit
The Volume Kit
The Volume Kit
The Volume Kit
The Volume Kit
The Volume Kit
The Volume Kit
The Volume Kit
The Volume Kit
The Volume Kit
The Volume Kit
The Volume Kit
$135.00
The Volume Kit
Classic Effect Lash refill
Classic Effect Lash refill
Classic Effect Lash refill
Classic Effect Lash refill
Classic Effect Lash refill
Classic Effect Lash refill
Classic Effect Lash refill
Classic Effect Lash refill
Classic Effect Lash refill
Classic Effect Lash refill
$20.00
Classic Effect Lash refill
Select size
Hybrid Effect Lash refill
Hybrid Effect Lash refill
Hybrid Effect Lash refill
Hybrid Effect Lash refill
Hybrid Effect Lash refill
Hybrid Effect Lash refill
Hybrid Effect Lash refill
Hybrid Effect Lash refill
Hybrid Effect Lash refill
Hybrid Effect Lash refill
$20.00
Hybrid Effect Lash refill
Select size
Volume Effect Lash refill
Volume Effect Lash refill
Volume Effect Lash refill
Volume Effect Lash refill
Volume Effect Lash refill
$20.00
Volume Effect Lash refill
Select size