get the effect.

Get the salon effect, at home.

Our lashes are meticulously crafted using the finest materials, ensuring a lightweight and comfortable wear that lasts all day and night. With a range of stunning styles, from natural and wispy to bold and voluminous, you can effortlessly customise your look and make heads turn wherever you go.

Not only that, we have lash styles for makeup professionals that ensure a flawless application and a mesmerising finish every time.

THE ULTIMATE AT HOME KIT

Amazing lashes are just a click away.

KITS TO DIY

Premium DIY Eyelash Extensions to apply at home.
The Hybrid Kit
The Hybrid Kit
The Hybrid Kit
The Hybrid Kit
The Hybrid Kit
The Hybrid Kit
The Hybrid Kit
The Hybrid Kit
The Hybrid Kit
The Hybrid Kit
The Hybrid Kit
$135.00
The Hybrid Kit
Rating: 5.0 out of 5 (1)
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The Classic Kit
The Classic Kit
The Classic Kit
The Classic Kit
The Classic Kit
The Classic Kit
The Classic Kit
The Classic Kit
The Classic Kit
The Classic Kit
The Classic Kit
$135.00
The Classic Kit
Rating: 5.0 out of 5 (2)
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The Essentials Pack
The Essentials Pack
The Essentials Pack
The Essentials Pack
$45.00
The Essentials Pack
No reviews No reviews
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The Volume Kit
The Volume Kit
The Volume Kit
The Volume Kit
The Volume Kit
The Volume Kit
The Volume Kit
The Volume Kit
The Volume Kit
The Volume Kit
The Volume Kit
$135.00
The Volume Kit
No reviews No reviews
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FAQS

About our Lash Kits
How many lashes are in the DIY Kits?

There up to 8 sets of lashes in a kit.

How long do the lashes last?

When applied as per instructions, your lashes can last for 7+ days. Reseal on day 5 to improve longevity. 

How many curls do they come in?

Currently only C-Curl, but we are looking to add a D-Curl in the near future

What are they made from?

Our Luxe Artist Lashes are made from silk.

How many lashes are in the DIY Kits?
How long do the lashes last?
How many curls do they come in?
What are they made from?

PRE-STYLED LASHES

The easiest way to slay your lashes!
The Kenna Effect
The Kenna Effect
The Kenna Effect
The Kenna Effect
$28.95
The Kenna Effect
The Noa Effect
The Noa Effect
The Noa Effect
$28.95
The Noa Effect
The Charlie Effect
The Charlie Effect
The Charlie Effect
The Charlie Effect
The Charlie Effect
$28.95
The Charlie Effect
The Aurora Effect
The Aurora Effect
The Aurora Effect
The Aurora Effect
$28.95
The Aurora Effect
The Lilla Effect
The Lilla Effect
The Lilla Effect
The Lilla Effect
$28.95
The Lilla Effect
The Ali Effect
The Ali Effect
The Ali Effect
The Ali Effect
$28.95
The Ali Effect

OUR STORY

Taking Effect...

Founded by Taneia Hill, a passionate makeup artist specialising in bridal and weddings, Effect Beauty Co. is the brainchild of her eight years of success in the beauty salon industry.

Makeup artist approved

Makeup artist approved

Created and tested by Australian Makeup Artists.
Easy to apply

Easy to apply

Made for easy application and removal for the ultimate in at-home convenience.
Quality & Comfortable

Quality & Comfortable

Made from 100% silk, these lashes are comfortable and cause no damage.
Now offering

WHOLESALE DISCOUNTS

We're thrilled to be able to offer wholesale pricing for all approved makeup artists. Simply register via our easy wholesale form. SIGN UP